InsightsCommerce operations
What running an omnichannel business actually costs
Total cost of ownership, omnichannel operations and B2B commerce — written for merchants running a real stack. Every number comes with the assumptions behind it.
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Long-form pieces on platform economics, omnichannel operations and B2B commerce — with the maths shown.
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Platform EconomicsThe Real Cost of Your Shopify Stack in 2026 (It's Not the $2,300)
The Shopify Plus subscription is the smallest line on the invoice. Here is the full total cost of ownership for a $10M merchant — apps, payment surcharges, revenue-based fees and the cost of fragmentation.
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AllPlatform Economics
Know what your stack really costs
Occasional, detailed pieces on platform economics and omnichannel operations.
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